Scotland-based beverage brand owner Edrington has increased its shareholding in the Wyoming Whiskey brand to 80%.
The US whiskey brand, which was established in 2006, joined Edrington’s growing whiskey portfolio in 2018 when the Scottish group took a 35% stake. Financial terms of the latest deal – which gives Edrington majority control over Wyoming Whiskey – were not disclosed.
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Wyoming Whiskey had been part of Edrington’s “Partnership Brands” business unit. Since first investing in the American straight whiskey and Bourbon producer, Edrington said the brand has outpaced volume and value growth in the “the ultra-premium American Whiskey category”, without providing figures.
The Wyoming-based brand currently offers nine different bourbon and rye whiskies made at its distillery in the town of Kirby.
All 37 of its employees will now join the wider Edrington business.
Edrington CEO Scott McCroskie said: “The ultra-premium American whiskey category is going through a period of rapid growth. This is an exciting opportunity to apply Edrington’s skills in crafting exceptional ultra-premium spirit brands to continue Wyoming Whiskey’s premiumisation journey.”
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By GlobalDataFounding shareholder of Wyoming Whiskey Brad Mead added: “Our partnership with Edrington over the past five years has been extraordinarily productive. Edrington’s track record of creating iconic ultra-premium whiskeys and building authentic brands makes the company the perfect partner going forward.”
The spirits group headquartered in Scotland employs over 3,000 people and distributes its brands to more than 100 countries worldwide through joint ventures and third-party agreements. Its brands include The Macallan and Highland Park.
Earlier this month, the company agreed to resolve a pay dispute with its employees in a plant near Glasgow, Scotland.
Elsewhere in US whiskey this month, Pernod Ricard snapped up flavoured whiskey brand Skrewball.
Following that deal, Just Drinks spoke to the founders of the peanut-butter whiskey maker to discuss the future of the brand.
