
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe withdrawal of Coca-Cola’s Blak brand from the US has once again shown that new product development can be something of a hit and miss affair, even for the most powerful and experienced companies. Blak clearly did not take off with US consumers but, writes Annette Farr, in today’s market drinks companies may have to accept that flavours and concepts will have a limited shelf life, making constant innovation all the more vital.
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData