Back in 2009, The Coca-Cola Co set out its so-called “2020 Vision”, a strategy that targeted a doubling of annual sales in 11 years.
Analysis – Coca-Cola Co and the 2020 Vision alternatives
Back in 2009, The Coca-Cola Co set out its so-called “2020 Vision”, a strategy that targeted a doubling of annual sales in 11 years. Fast forward to today and that ambitious plan appears even more onerous.