In March, Singapore-based craft brewer Brewerk introduced a raspberry sour beer into its portfolio. So far, so normal. But, this fruity number, a 4.5%-abv sessionable brew called Red Billion, has a twist – the addition of around 1bn live bacteria in every serving. The brewer claims that the beer – made in collaboration with food-tech start-up Probicient – can help to enhance the consumer’s gut health and boost their immune system.
Free Report
Which ingredients are trending in Consumer Packaged Goods in 2022?
- Consumer Trends
- Ingredients in Food & Drink
- Ingredients in Beauty & Grooming
- Ingredients in Household Care
You will receive an email shortly. Please check your inbox to download the Report.
Stay informed for just £1! *
Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.
What’s included in your subscription:
- Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
- Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
- Unrivalled drinks industry comment from leading sector specialists
Ready to stay informed? Subscribe now and gain access to exclusive content.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataHave a subscription? Sign in
For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.
*After your 1-month trial, your subscription will continue at £315 per year.
Free Report
Which ingredients are trending in Consumer Packaged Goods in 2022?
- Consumer Trends
- Ingredients in Food & Drink
- Ingredients in Beauty & Grooming
- Ingredients in Household Care
You will receive an email shortly. Please check your inbox to download the Report.