Last year’s recovery in Scotch whisky sales, although marginal, was a welcome one – but the category still faces multiple challenges, from engaging with consumers in mature markets to managing restricted stocks of single malt.
How can Scotch whisky build on 2017 growth in the years to come? – Research in Focus
Last year's recovery in Scotch whisky sales, although marginal, was a welcome one - but the category still faces multiple challenges, from engaging with consumers in mature markets to managing restricted stocks of single malt.