India’s nascent wine market is dominated by domestic brands trying to overcome low awareness about wine among consumers while dealing with high taxation and cumbersome trading regulations. However, these wine companies are confident of achieving high sales growth in the short and medium term, with market projections looking healthy, even if they vary widely.
How India’s wine market offers pitfalls and promise
Winemakers are upbeat about the category’s prospects despite a series of challenges in the fledgling market.