
Japan is already one of the world’s largest markets for low-and-no beer but the development of the category in spirits and RTDs is also building in momentum, not least in the wake of the Covid-19 pandemic.
More Japanese drinkers are, for health reasons, opting for non-alcoholic drinks, presenting openings for RTDs and spirits alternatives.
Japan is already one of the world’s largest markets for low-and-no beer but the development of the category in spirits and RTDs is also building in momentum, not least in the wake of the Covid-19 pandemic.