For something that has been around as long as matcha has – literally centuries – it is strange to say that matcha is having a “moment” in the beverage market. Yet that is precisely the case as matcha has become a “go to” functional beverage ingredient of late, expanding outside of tea and into a variety of drinks categories.
Matcha’s moment in the drinks market – NPD round-up
For something that has been around as long as matcha has – literally centuries – it is strange to say that matcha is having a "moment" in the beverage market. Yet that is precisely the case as matcha is becoming a "go to" functional beverage ingredient of late, expanding outside of tea and into a variety of drinks categories.