Cachaça, the Brazilian national spirit, has been discussed as ‘the next big thing’ in the international spirits arena on many occasions over the years but has so far failed to take off. However, a new IWSR/just-drinks report suggests there are reasons for renewed optimism for cachaça producers.
Research in Focus – Is this finally the time for Brazil’s Cachaça?
Cachaça, the Brazilian national spirit, has been discussed as ‘the next big thing’ in the international spirits arena on many occasions over the years but has so far failed to take off. However, a new IWSR/just-drinks report suggests there are reasons for renewed optimism for cachaça producers.