
Should Pernod Ricard dump wine and bunk up with Brown-Forman? – Analysis
It's been a tough week for Pernod Ricard. On Wednesday, activist investor Elliott Management, which has built up a 2.5% stake in the French drinks group, took aim at several aspects of the business. In turn, Pernod was moved to issue a 700-word statement, defending both its financial record and its family values.
