Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of ‘Social Media in the Food and Drinks Industry‘, a report now available on just-drinks. In this final part, Jonathan Thomas looks at how two multinationals – PepsiCo and Unilever – have utilised social media to connect with their consumers.
Social Media – Part III: PepsiCo, Unilever Aim to Connect with Consumers
Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. In this final part, Jonathan Thomas looks at how two multinationals - PepsiCo and Unilever - have utilised social media to connect with their consumers.