One of the benefits of the Brexit vote, for international drinks companies with operations in the UK, was the subsequent fall in the value of the pound. Overnight, production costs, relative to other currencies, dropped sharply for beverages made in the country.
Sterling’s bounceback puts pressure on Diageo, Pernod Ricard as Jameson is taken to the mat – Analysis
One of the benefits of the Brexit vote, for international drinks companies with operations in the UK, was the subsequent fall in the value of the pound. Overnight, production costs, relative to other currencies, dropped sharply for beverages made in the country.