- No limits to low- & no
Already established in beer, low- & no-alcohol has started to take hold in spirits and wine. Although hard seltzer has been the main beneficiary, the sector is expected to see its growth rate slow: Witness The Boston Beer Co’s inventory write-off of its Truly alcoholic sparkling water brand earlier this month.
Moderation remains a winning trend, however, with low- & no versions of established brands, like Diageo’s Tanqueray and Pernod Ricard’s Beefeater well-placed for success.
Go deeper with GlobalData
- Something new and something good for you?
There’s also an opportunity in the centre of the venn diagram for the ‘experimental’ and ‘health & wellness’ consumer trends. Amass, for example, has paired THC and CBD with zero abv for the spirits brand Afterdream.
- Better-for-you wine
Increasingly, consumers are demanding more sustainable and healthier alternatives to traditional products. In wine, being able to flout your organic or biodynamic credentials, for example, will never be a bad thing. Indeed, in GlobalData’s Q3 2021 survey, 55% and 40% of global consumers said they find ‘natural’ and ‘organic’ claims, respectively, to be ‘very appealing’.
- Mixing hard with soft
Following on from the immense success of hard seltzer, beverage companies are now looking for further cross-category opportunities. Alcoholic RTD tea looks interesting – adding novel flavours to a tea base and a low abv should do well among younger LDA consumers. Italian Iced Tea from US-based Bully Boy Distillers has a flavour redolent of Aperol, with an abv of just 7%.
- Don’t can the can
The pandemic and subsequent lockdowns provided the can with a new lease of life while on-the-go nosedived – namely, portion control. In GlobalData’s Q2 2021 survey, 33% of global consumers admitted they’re trying to reduce calorie intake. For wines and spirits, the can offers consumers a more convenient way to count calories – and units of alcohol – than 70/75cl bottles.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
