Why consumers need more help in making healthier alcohol choices – consumer trends

It's customary at this time of year to look into one's crystal ball and predict what might happen. After the last few years, this habit feels like pure folly. It's also customary for many consumers to stop drinking in January, often under the banner of 'Dry January'. While movements such as Dry January and Sober October have a place in giving people permission to say "No, I'm going to pass," they also risk pushing the narrative that consumers only have a choice of two settings: be heavily in your cups or be completely abstemious