Scotch whisky is contemplating a brighter future after three consecutive years of falling global sales, according to the latest joint Global Insights report from just-drinks and The IWSR. While worldwide consumption of blended Scotch and single malts fell slightly in 2015 – down 0.2% to just under 94m nine-litre cases – the early signs from 2016 are positive, and the years to come look brighter still.
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