
“A bottle of Johnnie Walker Black Label was laid down 12 years ago. We’ve got some natural hedges” – Just Drinks speaks to Diageo CEO Ivan Menezes
Next week, Diageo will open the doors to the new Johnnie Walker visitor 'experience' in the heart of Edinburgh. At a launch event today, Just Drinks sat down with CEO Ivan Menezes for a chat about what the eight-storey building on Princes Street can do for the Scotch whisky industry, why Johnnie Walker Black Label remains at the brand's core and whether inflationary pressures will hamper growth.
