
Even for a company veteran, taking the helm of Asahi Group Holdings in March 2021 was not a simple task for CEO Atsushi Katsuki. “Everything was in confusion,” he reflects in an interview at Just Drinks’ HQ in London.
Asahi’s global CEO sits down with Just Drinks to discuss the brewer’s non-alc targets, M&A and why premiumisation in beer will continue.
Even for a company veteran, taking the helm of Asahi Group Holdings in March 2021 was not a simple task for CEO Atsushi Katsuki. “Everything was in confusion,” he reflects in an interview at Just Drinks’ HQ in London.