Bill Shufelt and John Walker founded US non-alcoholic beer maker Athletic Brewing Co. in 2017. Since then, the company has expanded to three breweries and holds roughly 50% of the market for non-alcoholic craft beer in the country.
“A lot of great people were giving us good advice not to go into this category” – Athletic Brewing Co. CEO Bill Shufelt on the rise of the non-alc beer brand
Co-founder Bill Shufelt on how Athletic Brewing has grown to become one of the largest non-alc beer brands in the US – and the backing from Keurig Dr Pepper.