“By 2025, nootropic drinks will be worth over US$7bn – that’s a conservative estimate.” just-drinks speaks to Angela Kahn, co-founder of Tesla Nootropics Group
In 2013, Angela Kahn took on a new idea to replace coffee and energy drinks for a healthier choice. Kahn left her job as VP & global brand director at the British Petroleum Company (BP) to start her own business, Tesla Nootropics Group (TNG), which was formed in 2016.
Seven years ago, Angela Kahn was in need of a healthier alternative to coffee and energy drinks. Within two years, she’d quit her job as global brand & communications director at BP to start her own business, Tesla Nootropics Group, in 2016. The launch this month of the RTD line of TNG’s Nubrain brand gave just-drinks the excuse to speak to Khan about the potential for nootropics, the challenges the segment faces and her hopes for the future of TNG.
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