
Over the last 15 years, Campari has transformed itself through canny M&A moves and brand building to become one of the alcoholic drinks industry’s major players, with annual sales of EUR2.7bn (US$2.87bn).
Campari has ambitions to grow its market share Stateside and may look to M&A to help, according to the company’s US and Canadian managing director.
Over the last 15 years, Campari has transformed itself through canny M&A moves and brand building to become one of the alcoholic drinks industry’s major players, with annual sales of EUR2.7bn (US$2.87bn).