Over the last 15 years, Campari has transformed itself through canny M&A moves and brand building to become one of the alcoholic drinks industry’s major players, with annual sales of EUR2.7bn (US$2.87bn).
“I would love it if that happens” Campari’s Ugo Fiorenzo on US spirits trends, Wilderness Trail and the prospect of more blockbuster deals
Campari has ambitions to grow its market share Stateside and may look to M&A to help, according to the company’s US and Canadian managing director.