Just Drinks: Why has Bacardi decided to launch a new flavoured gin expression – Bombay Citron Pressé– now?
“Consumers want convenience but they don’t want to compromise on taste” – Bombay Sapphire global VP at Bacardi, Natasha Curtin
With Bacardi preparing to launch the latest flavour from Bombay Sapphire, Just Drinks quizzes the brand's global VP, Natasha Curtin, about the past, present and future prospects for gin