
Independent UK-based El Rayo Tequila was co-founded by Jack Vereker and Tom Bishop in 2019. They wanted to make the consumption of good quality, ‘premium’ positioned Tequila the mainstream across the country.
El Rayo co-founder Tom Bishop on the Tequila business’ growth plans and why the UK firm has remained focused on its home market.
Independent UK-based El Rayo Tequila was co-founded by Jack Vereker and Tom Bishop in 2019. They wanted to make the consumption of good quality, ‘premium’ positioned Tequila the mainstream across the country.