Established in 1952 with Bruno Lunelli’s takeover of the Ferrari Trento winery in northern Italy, the family-run Grupo Lunelli has built its presence in global sparkling wine at a steady pace. Having been a well-known brand domestically for decades, the group started exploring new growth opportunities in the US in 2021 with its sponsorship deal with Formula One, which has been key to delivering an increase in sales.
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