What is it with Heineken and musicians? The Netherlands-based global brewer has been more particular with its craft brewery investments than, say acquisition-happy Anheuser-Busch InBev. But, two of its biggest – Lagunitas and London’s Beavertown Brewery – were both founded by frustrated rockstars.
“Having a big uncle or auntie over your shoulder is priceless” – just-drinks speaks to Beavertown Brewery founder & Heineken partner Logan Plant
What is it with Heineken and musicians? The Netherlands-based global brewer has been more particular with its craft brewery investments than, say acquisition-happy Anheuser-Busch InBev. But two of its biggest - Lagunitas and London's Beavertown - were both founded by frustrated rockstars.