Heineken is undertaking a digitisation and standardisation of its technical infrastructure, as the brewing giant looks to change a previously fragmented system into a lean, mean, innovating machine.
“We want to make sure we don’t derail ourselves with the need to standardise” – Heineken digital chiefs on balance between optimisation and innovation
Two Heineken digital and technology directors talk shaking up legacy systems and a drive for standardisation while allowing some local flexibility.