Sometimes the universe has a way of giving you a sign that something is just meant to be. Or at least, that must have been how Don Papa’s founder Stephen Carroll felt when he first conceptualised his idea for a premium Filipino rum brand.
“It’s a bit like the Premier League” – Don Papa strategy director Chris Rigby on how multinational moves will help grow ‘premium’ rum
Don Papa’s strategy director opens up on the deal with Diageo and rum’s renaissance.