
Just Drinks: What exactly is Beerwulf, and what markets does the platform operate in?
The COVID-19 pandemic trebled Heineken’s volume sales from its direct-to-consumer e-commerce platform Beerwulf, but will at-home drinking trends persist as the world reopens? Just Drinks sits down with the unit's MD, Cindy Tervoort, to find out more.
Just Drinks: What exactly is Beerwulf, and what markets does the platform operate in?