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Just Drinks: You’re about to launch an alcohol-free version of Peroni Nastro Azzurro in 28 global markets. What does that mean for the future of your existing Peroni Libera brand extension?
On the eve of the launch of Asahi’s Peroni Nastro Azzurro 0.0%, Just Drinks caught up with the group’s global brands director for Europe & International, Richard Ingram, to hear about the ambition to grow non-alcoholic beer to 20% of Asahi's sales by 2030
Just Drinks: You’re about to launch an alcohol-free version of Peroni Nastro Azzurro in 28 global markets. What does that mean for the future of your existing Peroni Libera brand extension?