Last month, Italian start-up NIO Cocktails teamed up with Rémy Cointreau for a pre-mix cocktail set featuring the latter’s Bruichladdich and The Botanist brands. The direct-to-consumer concept, which consists of letterbox-friendly delivery, is looking to capitalise on the pandemic-induced trend toward consuming cocktails at home. Just Drinks spoke to co-founder & CEO Luca Quagliano to find out more.
“We moved from sales of EUR700,000 in the year before COVID to EUR4m in 2020” – NIO Cocktails CEO Luca Quagliano
Consumers are keen on keeping up their cocktail levels. Has NIO Cocktails found the at-home answer?