
Q Mixers, the US mixers supplier, has carved out a foothold in a category long seen as staid and mature. The company says its “premium” proposition – less sweet products with “bold” flavours – appeals to drinkers with a “thirst for better”.
Recently-appointed Arnold believes US consumers will remain thirsty for more “premium” mixers – and his company can capitalise.
Q Mixers, the US mixers supplier, has carved out a foothold in a category long seen as staid and mature. The company says its “premium” proposition – less sweet products with “bold” flavours – appeals to drinkers with a “thirst for better”.