What has Molson Coors Beverage Co's cannabis partner learned from six months of sales? - Just Drinks speaks to Truss marketing head Lori Hatcher

What has Molson Coors Beverage Co’s cannabis partner learned from six months of sales? – Just Drinks speaks to Truss marketing head Lori Hatcher

So far, cannabis beverages in Canada have failed to match the pre-legalisation hype. But, faith remains that they can still find their place in the nascent industry. Just Drinks deputy editor Andy Morton talks to Truss Beverage Co's head of marketing, Lori Hatcher, and hears of the launch of a new range of products that offer a unique insight into where cannabis beverages are heading.

Truss launched six new cannabis drinks in Canada last month

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What has Molson Coors Beverage Co’s cannabis partner learned from six months of sales? – Just Drinks speaks to Truss marketing head Lori Hatcher

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