Agave-based spirits will reap the benefits of growing global consumer interest in bartender recommendations and food-led social occasions in the on-trade in 2025, according to Bacardi.
2025 to be “year of agave spirits”, says Bacardi
The group's 2025 Cocktail Trends Report shows a third of global drink choices are influenced by bartender recommendations, with Tequila and mezcal being bartenders’ top "categories of interest".