
Agave-based spirits will reap the benefits of growing global consumer interest in bartender recommendations and food-led social occasions in the on-trade in 2025, according to Bacardi.
A report from Bacardi shows a third of global drink choices are influenced by bartender recommendations, with Tequila and mezcal their top "categories of interest".
Agave-based spirits will reap the benefits of growing global consumer interest in bartender recommendations and food-led social occasions in the on-trade in 2025, according to Bacardi.