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Anheuser-Busch InBev is still confident about the prospects for “premiumisation” in China despite the brewing heavyweight’s poor performance there in its fourth quarter.
In the fourth quarter, AB InBev’s volumes in China decreased 19%, which it attributed to “underperforming a soft industry”.
Anheuser-Busch InBev is still confident about the prospects for “premiumisation” in China despite the brewing heavyweight’s poor performance there in its fourth quarter.