Anheuser-Busch InBev’s US unit has rolled out non-alcoholic beer Budweiser Zero to the US.
Anheuser-Busch said this week that Budweiser Zero is the first alcohol-free beer under the Budweiser brand to launch in the US market. In 2016, the brewer launched non-alcoholic Budweiser Prohibition Brew in Canada, which later rolled out to other countries including the UK.
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Prohibition Brew was this year discontinued, to be replaced by Budweiser Zero.
Budweiser Zero in the US was “developed and co-founded” in partnership with NBA star Dwyane Wade, A-B InBev said. The beer is described as zero-sugar with 50 calories.
“Over the past year, we have seen hundreds of new beverage options come to market, with non-alcoholic and alcohol free beverages quickly rising in popularity,” said Monica Rustgi, VP marketing for Budweiser. “Budweiser has an incredible opportunity to propel this movement into mainstream culture by offering a product that doesn’t compromise on the quality and taste people have come to know and love from Budweiser, a brand they trust.”
Wade will appear in advertising tied to the product in coming months.
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By GlobalData“Budweiser has been a great partner of mine over the past two years and this was a natural next step,” he said. “With sports making a return, this is timely as Bud Zero is a game changer by letting athletes enjoy the taste of a refreshing beer without impacting their mental and physical game.”
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