- Category – RTD, spirits-based, 13% abv
- Available – From this week
- Location – The US, available nation-wide in the off-premise channel
- Price – SRP of US$13.99 per four-pack of 12oz (35.5cl) cans on Drizly
Anheuser-Busch InBev has released another Cutwater pre-mixed cocktail variant.
Piña Colada joins more than 20 pre-mix cocktails in the Cutwater Spirits RTD range. The new flavour is produced using the San Diego distiller’s Bai Hai rum and coconut liqueur.
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By GlobalDataIn December, A-B InBev released a White Russian Cutwater RTD that has an abv of 14%.
The pre-mixed portfolio, which A-B InBev has been expanding since its acquisition of Cutwater Spirits in 2019, enjoyed a successful Independence Day this year, according to new figures from Drizly. The alcohol delivery service said Cutwater jumped from fourth to second in terms of share of spirits-based RTDs over the 4 July weekend. The brand came in behind E&J Gallo’s vodka & soda RTD High Noon.
Why RTDs could spur the next wave of growth for whisky – Click here for a just-drinks comment