• Category – Beer, IPA, 3.5% abv
  • Available – From 4 June
  • Location – Available from Meantime’s online store
  • Price – TBC

Meantime 33:45 highlights attention for 12 June’s Record Store Day, which brings together more than 200 independent record shops across the UK. Proceeds from the special batch brew will go to affiliated charities of Record Store Day.

The 3.5%-abv Meantime 33:45 IPA is inspired by the American west coast and contains Cascade, Chinook and Simcoe hops.

Asahi started its partnership with the 14-year-old Record Store Day this year. As part of the tie-up, the brewer will give away limited-edition Meantime T-shirts and tote bags at participating stores.

In April, Asahi announced its replacement of Heineken as the beer sponsor of the Rugby World Cup after signing an agreement for the 2023 tournament in France.

Heineken throws Q1 surprise but stage set for LatAm battle – Click here for a just-drinks analysis

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