Atomic Brands’ Monaco Tequila Sun Crush RTD – Product Launch

• Category – RTD, spirits-based, 9% abv
• Available – From this month
• Location – The US
• Price – SRP of US$2.50 per 35cl can

Atomic Brands has added a new variant to its Monaco brand of pre-mix cocktails in the US.

Tequila Sun Crush is a blend of Tequila, orange liqueur and natural orange flavourings. The release is available immediately at selected retailers across the US.

The extension joins Moscow Mule, Kentucky Mule, Citrus Rush, Tequila Lime Crush, Blue Crush, Cranberry, Mango Peach, Black Raspberry, Tropic Rush and Purple Crush in the Monaco RTD range.

“Agave Tequila is a top-growing spirit, and we are thrilled to introduce a new RTD variety that taps into this booming interest for pre-mixed, Tequila-based cocktails,” said Atomic CEO Don Deubler. “With Tequila Sun Crush, we are marrying premium agave Tequila with refreshing, on-trend orange flavour to bring a new and exciting option to market this summer to meet this increasing consumer demand.”

In May, Diageo added 21 states to its Lone River Ranch Water brand’s US footprint – two months after acquiring the Tequila-based RTD’s brand owner, Far West Spirits.

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