Wine group Australian Vintage is exporting its wine-RTD range Tempus One to the UK, having launched it domestically ahead of the southern-hemisphere summer last year.
Tempus One is a range of canned wine spritzers which Australian Vintage released in Australia in October 2023, to appeal to a “younger generation of drinkers”. The UK marks its first foray into export with the brand.
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The 250ml cans will launch in UK supermarket chain Asda this month and have an RRP of £2 ($2.53).
Asked whether it had plans for further international expansion, Australian Vintage said: “Australia and the UK are our priority markets, but we’ll see if more opportunities arise in the future.”
The Tempus One range is made with Tempus Sauvignon Blanc, soda and “fruit flavours” and comes in watermelon, passionfruit and berry flavours with an ABV of 4%.
Oliver Hoey, senior brand manager at Australian Vintage, said: “Tempus One is not just a new drink, it’s a new way to enjoy wine. We’ve taken the essence of Sauvignon Blanc and transformed it into a vibrant, refreshing spritzer that’s perfect for the next generation of wine drinkers.
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By GlobalData“Our research shows that younger consumers are promiscuous drinkers, looking for social experiences and visually appealing products, and Tempus One delivers just that. With on-the-go convenience and irresistible flavours, Tempus One is set to redefine how young adults experience wine.”
It comes as the ASX-listed company issued shares to raise capital earlier this month, after merger talks with domestic peer Accolade Wines broke down in May.
The Tempus Two and McGuigan brand owner had been in preliminary discussions over a potential merger with Accolade but said the latter withdrew from these.
Australian Vintage secured A$15m (then-$9.9m) in capital through two offers to existing and new investors earlier this month.
The vintner’s other attempts to bolster its balance sheet include A$70m worth of asset sales in the last two years, exiting “uneconomic vineyard” leases and re-tendering UK bottling contracts.
Last month, it said it expected net debt to be A$70-75m (US$46.6m-49.9m) by the end of June 2024 compared to a previous estimate of A$43-50m.
