Bacardi is rolling out the RTD variant from its Bombay Sapphire Gin brand in the US alongside a new iteration.
Following the UK launch of the gin & tonic RTD last month, the company will release the expression, along with a Bombay Sapphire Gin & Light Tonic variant across the US on 9 April – the country’s ‘National Gin & Tonic Day’. Both will retail at US$12.99 per four-pack of 25cl cans.
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According to the company, the ‘Light’ variant and another currently unannounced variant will also hit the UK in the coming months.
Bacardi has ramped up the focus on its ‘at-home’ and pre-mix cocktails offerings for both the on- and off-premise in recent months. In November, the company unveiled its Twistails cocktail pods in the UK and Germany followed by the acquisition of London-based pre-mix cocktail company Tails later that month.
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By GlobalData
