Bacardi’s Bacardi Real Rum Canned Cocktails – Product Launch

• Category – RTD, rum-based, 5.9% abv
• Available – From this month
• Location – The US, available in selected states and online
• Price – SRP of US$12.99 – $16.99 per four-pack of 35cl cans

Bacardi Bahama Mama Real Rum and Mojito Real Rum are available immediately in four x35cl can packs in retailers nationwide as well as via online e-tailers Drizly and Minibar. The third expression, Bacardi Sunset Punch, is exclusively available as part of a new six-can variety pack that also includes the Rum Punch and Mojito variants, at an SRP of $16.99.

Bacardi launched the Real Rum RTD cocktail range last year, comprising Lime & Soda, Limon & Lemonade and Rum Punch flavours.

“The launch of Bacardi Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavour in particular, we wanted to expand our range with more full-flavoured options,”  said the company’s VP for North America, Lisa Pfenning.

Earlier this month, Bacardi released its first vodka-based premix through the recently-launched Plume & Petal brand.

Why COVID has prompted an RTD tsunami from spirits brand owners – click here for a Just Drinks comment

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