Bacardi’s Dewar’s Double Double 36-Year-Old – Product Launch

• Category – Spirits, whisky, Scotch, blended, 46% abv
• Available – From this week
• Location – Available in Asia, initially as an exclusive with China Duty Free Group, before rolling out to other locations in Asia-Pacific
• Price – SRP of US$1,800 per 50cl bottle

Bacardi has rolled out a new expression from its Dewar’s Scotch whisky brand.

Dewar’s Double Double 36-Year-Old underwent a “quadruple ageing process” that involved an unspecified number of malt whiskies for individual maturation over 36 years. The liquids were then brought together according to their whisky region, in this case, Speyside and Islay, and aged for an unspecified period before being blended and finished in ex-Madeira wine casks.

“The introduction of the 36 Year Old further elevates its status and represents our ambition and commitment for Dewar’s to be rated as the most progressive whisky by new appreciators and tastemakers, especially in Asia-Pacific,” said the global marketing head for Bacardi’s GTR unit, Ignacio Vazquez.

Earlier this month, Bacardi released a report indicating that the Tequila and Bourbon categories will benefit most from the pandemic-accelerated premiumisation trend.

The future of wine & spirits – Alex Ricard, CEO of Pernod Ricard, shares his predictions for 2022

Sign up for our daily news round-up!

Give your business an edge with our leading industry insights.

Sign up