Bacardi’s Martini & Rossi Floreale, Vibrante alcohol-free spirits – Product Launch

• Category – Alcohol-free spirits
• Available – From this month
• Location – The US, available initially in selected states
• Price – SRP of US$19.99 per 75cl bottle

Bacardi has launched two new non-alcoholic Vermouths from its Martini & Rossi brand in the US.

Martini & Rossi Floreale is described as a “light, floral” chamomile flavour while Vibrante incorporates fruit flavourings including Italian bergamot oranges. The pair are available in selected retailers across Illinois, Washington, California, Arizona and Washington DC from today.

The company intends to roll out the range to additional domestic markets in 2023.

“We are so excited to debut our Martini & Rossi Non-Alcoholic Aperitivo range” said Martini & Rossi’s North American brand ambassador, Fabio Raffaelli. “More people are introducing moderation into their lifestyle and these options are the perfect addition to any cocktail-lovers’ drinks cabinet and something that everyone can enjoy.”

Earlier this month, Bacardi filed a motion against the US Patent & Trademark Office (USPTO) following the latter’s renewal of Pernod Ricard’s Havana Club trademark in the country.

Why 2021 was only okay, why 2022 will be about price and why M&A is on its way – Click here for The Just Drinks Analyst’s latest

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