Bacardi has unveiled a new video for Patron Tequila featuring the brand’s compatriot – and Formula One racing driver – Sergio Perez.


The 60-second spot, which is available to watch via Patron’s YouTube channel and will be hosted on Social Media by Perez, starts with the driver enjoying a glass of Patron in his home country of Mexico. In the video – titled ‘Patron x Sergio Perez: Driven by Passion’ – Perez reflects on his journey to F1.

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Further collaborations between Patron and Perez will be announced in the future, the brand owner said, without providing details.

In January, Bacarid, which purchased Patron outright four years ago, released a new expression of Patron in tangible and digital formats for the US market. The non-fungible token (NFT) version of Patron Chairman’s Reserve was sold at a price of US$4,500.

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