Bacardi‘s Plume & Petal Spritz Ready To Drink
Category – RTD, vodka-based, 4.5% abv
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By GlobalDataAvailable – From this month
Location – The US, available nationwide in the off-premise
Price – SRP of US$12.99 per single-flavour four-pack, $17.99 per assorted six-pack of 35.5cl cans
Bacardi has unveiled its first vodka-based premix through the recently launched Plume & Petal brand.
Bacardi’s Plume & Petal Spritz Ready To Drink hits the US in the coming weeks and is made up of three flavours. The range comprises:
- Peach Spritz, “with notes of white peach, lavender and black tea”
- Cucumber Spritz, “infused with lemongrass and chamomile tea”, and
- Lemon Spritz, “with hints of elderflower and white tea”
“This latest offering meets the ever-growing consumer demand for the RTD category, plus low-abv cocktails and botanical-infused vodkas,” said Bacardi. “In 2020, Drizly saw a 416% increase in share of sales year-over-year for the RTD segment and 83% of bartenders are seeing a high-demand for low-abv cocktails. Vodka-based RTD options are also projected to represent 50% of the category by 2024.”
Bacardi launched Plume & Petal, which has a 20% abv and comes in three flavours, in the US in July last year. The privately-owned group also unveiled a lower-abv, flavoured brand extension of Grey Goose vodka in February.
