Beam Suntory has lined up a global digital activation to celebrate more than 240 years of the single malt Scotch whisky brand Bowmore.
The campaign, called ‘The Art of Time’, highlights the ageing process behind the production of whisky. The push launches next month and will be available across traditional, social and digital media platforms, as well as retail and window displays.
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Bowmore’s global marketing manager, Céline Daniel, said: “This is the first time we will be exploring Bowmore’s history and craftsmanship with such depth and with such consistency at a global level.”
Last month, Beam Suntory launched a US$65,000 Bowmore whisky in collaboration with carmaker Aston Martin. Beam Suntory, which is the international spirits division of Suntory Holdings, said the activation was the first in a “series of collaborative projects and products over the coming months and years, ranging from exceptional experiences to design-led product initiatives”.
How COVID is opening up aged spirits to a whole new world – Click here for a just-drinks comment
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