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Beam Suntory has entered into a partnership with Canadian ecommerce technology firm BlackSquare, as the spirits group seeks to improve its direct-to-consumer (D2C) offer.
The Jim Beam brand owner hopes to leverage data to support its digital marketing and customer acquisition efforts.
Beam Suntory has entered into a partnership with Canadian ecommerce technology firm BlackSquare, as the spirits group seeks to improve its direct-to-consumer (D2C) offer.