Boardroom Spirits’ Original Lemon Vodka Iced Tea RTD – Product Launch

• Category – RTD, vodka-based, 5.5% abv
• Available – From this month
• Location – The US; Pennsylvania, Philadelphia
• Price – SRP of US$13.99 per four-pack of 35cl cans

Vodka Iced Tea Original Lemon is a 5.5%-abv, sugar-free vodka-based RTD. The variant leads a new range of fruit-flavoured iced tea RTDs to be released by Boardroom Spirits in the coming months.

“We’ve seen the demand for our ready-to-drink cocktails in both cans and bottles multiply in the last year, and it’s been exciting to meet that intensified consumer appeal with our team’s creativity and passion for developing new recipes and pairing that with our clean and pure, premium spirits,” said Boardroom Spirits’ director of RTDs, Mike Podlogar.

In March, Boardroom released a three-strong range of pre-mixed bottled cocktails.

Why COVID has prompted an RTD tsunami from spirits brand owners – click here for a Just Drinks comment

Sign up for our daily news round-up!

Give your business an edge with our leading industry insights.

Sign up