Boe Gin’s flavoured vodka range – Product Launch

• Category – Spirits, vodka, flavoured, 40% abv
• Available – From this week
• Location – The UK, available online
• Price – SRP of GBP32 (US$43.45) per 70cl bottle

Boë Gin has launched a range of flavoured vodkas in the UK.

The Scottish distiller today announced the line-up, which is available online via the company’s website as well as through Amazon and Master of Malt. The three-strong, 40% abv flavoured range comprises:

• Pink – raspberries and white chocolate
• Azzura – kiwi, watermelon, cucumber and mint, and
• Dark Fruits – blackberry and blackcurrant

The namesake brand owner added that the portfolio is also available to UK-based wholesalers.

“One of, if not the biggest spirit in the industry, vodka was the obvious and right move for Boë when looking to expand our offering,” said company director Carlo Valente. “We’re very much looking forward to customers trying the latest additions from The House of Boe.”

In December, the Stirlingshire-based start-up released a two-strong line of low-calorie RTDs.

The spirits marketing balancing act between aspirational and exclusive – Click here for a Just Drinks comment

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