BrewDog has collaborated with Belgian brewer La Trappe to release a 10%-abv quadruple ale blended with honey.
Practise What You Preach is brewed at La Trappe’s Bierbrouwerij De Koningshoeven and contains the US hop HBC-692 along with heather honey. The beer is available at BrewDog’s UK bars as well as on the brewer’s website.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
La Trappe owns the Trappist range of abbey ales.
According to BrewDog co-founder Martin Dickie, Practise What You Preach was due to be released two years ago but was postponed due to the coronavirus pandemic.
“Finally, we’re so excited to share this truly unique meeting of worlds with you,” Dickie said. “I was inspired by Trappist beers way back when I was training to be a brewer, and for us to create something alongside this historically iconic brewery is a dream come true.”
A proportion of all profits of the beer’s sales will go to supporting Dutch charity Made Blue, which works to provide access to clean water and hygiene.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataFor sale – Anheuser-Busch InBev’s German beer operations? – Click here for a Just Drinks focus
