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Consumer demand for super premium expressions and interest in aged spirits continues to drive sales at the higher end of Brown-Forman’s portfolio, according to the US-headquartered spirits group’s CEO.
The group's portfolio looks well set to take advantage of US spirits trends
Consumer demand for super premium expressions and interest in aged spirits continues to drive sales at the higher end of Brown-Forman’s portfolio, according to the US-headquartered spirits group’s CEO.